Say it with heart(s)… or tweet it!

25 Jan

Here come’s Valentine’s Day, and that means new Sweethearts! What phrases will the New England Confectionery Company be unveiling for twenty-ten? It virtually rests in America’s hands as the company calls upon social media to get consumers interacting with the 150-year-old brand online.

img via flickr.com

Last year’s list stirred emotions with a “Menu of Love,” serving up the “way to the heart…” adage. Consumers saw Honey Bun, Yum Yum, Table 4 Two, among several other sentiments.  This year, via an online contest, America got to have a say, which means “Tweet Me” has made its way into the mix. If you like this sort of news, check out a listing of candy heart sayings that dates all the way back to 1998.

Besides joining twitter, NECCO’s debuted an app that lets you send personalized boxes of hearts via tweets … exclusive to iPhone? Not so sweet for BB users!

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